Bank Product Manager Sample Resume

• Goal-oriented business manager with expertise in product and portfolio management
• Strong management skills including business planning, employee and vendor relations
• Outstanding problem solving skills with focus on process improvement
• Highly organized and excellent time manager
• Meticulous, detail-oriented and work well under pressure
• Self starter and possesses a strong sense of responsibility

Strategic Business Planner

Team Building/Leadership Abilities

Business/Project Strategy & Directions

Sales Management

Cross-Cultural Communications

Diverse Market / Industry Knowledge

National Bank, New York, NY, U.S.A. 2007 – 2009

A leading bank in the U.A.E. with a significant shareholder equity making it the 3rd largest bank in the country. Fastest growing bank in the Middle East and the Credit Cards business leader in the country with the largest portfolio (ENR).

HIGHLIGHTS

• Managed the marketing department of the cards business overseeing 6 staff who managed 118 staff.
• Supported ENR growth from US$ 30,000,000 to US$ 2,400,000,000 within 36 months which is a record in the UAE.
• Grew the monthly portfolio buildup from US$ 250,000 per month to US$ 25,000,000 per month in a span of 30 months.
• Oversaw portfolio buildup across all channels including direct sales and call center units.

ANALYTICS & MIS

• Oversaw the cards analytics unit and gave requirements for data pertaining to the customer lifecycle management.
• Researched the market and using the data from the analytics unit, conducted product enhancement/development for all card products to ensure optimization and profitability.

• Designed product programs and financials and got the concurrence of supporting units and management to launch products.

• Prepared annual budget’s, forecasted trends and presented the performance of the business regularly to the business manager and senior management of the bank.

NEW PRODUCTS

• Launched 4 credit cards including a ‘mass platinum’ credit card, ladies oriented credit card, an internet usage credit card and an installment facility credit card based on opportunities identified by studying the portfolio and market.

• Launched a new feature that was an industry first called standing instruction for utility bill payments based on customer feedback, new integration technologies launched and a sound profitability model.

• Implemented small ticket insurance cross-selling to enhance revenues and generated over 3,000 policies in the 1st month of launch. Products included accidental death coverage, back home medical insurance for family members and home insurance with margins of 50% of premium with no claw backs or liability on bank.

• Offered customers an option to sign on for credit shield based on poor economic conditions in the region which would cause some customers to lose employment and therefore be unable to pay their outstanding. This generated over US$ 3,000,000 in the first month of launch and a separate loss cover adjustment of 10% was set aside to cover losses not payable by the insurance companies.

USAGE & LOYALTY

• Negotiated and managed the retail partner network for the bank to provide its customers value on their spends by offering tactical and strategic offers such as simple discounts, interest free purchases, added value offers on recurrent spends, bundle offers, shopping festivals and carnivals, etc.

• Signed up 100 leading restaurants and offered a usage program for the dining segment based on the significant spends in this segment. Additionally, partnered with key restaurants to generate new sales leads based on minimum spends and offered the restaurants special coverage in the F&B program in return.

• Redesigned the loyalty points program, renegotiated vendors, contracts, catalogue design and distribution and re-launched it within 4 months.

• Offered medium usage-high revolving customers tactical redemption at over 30% off by negotiating with partner retailers to offer slow-moving or excess stock and reduced cost per point by 17% to bank.

• Launched customized usage programs targeting different customer segments including transactors, high revolvers, medium revolvers, etc.

BUSINESS SUPPORT AND INTEGRATION

• Organized and directed the monthly credit card business reviews across all units directly or indirectly involved in the business to improve efficiency, keep open communication lines and seek new avenues for business growth.

• Spearheaded the service quality initiatives across marketing and successfully completed a project to reduce cost of all marketing spends by 24%.

• Supported other business units using the Six Sigma and ISO approach.

PRODUCT AWAReNESS & TRAINING

• Conducted monthly training sessions for direct sales, card operations and call center to brief them on new products, amendments to features/benefits and as an opportunity to take feedback for better product enhancement.

• Trained staff and vendors on new products and services pertinent to their areas to ensure clear communication across all channels and reduced customer complaints.

INTER-DEPARTMENT COMMUNICATION

• Worked closely with credit risk to monitor, enhance or change policies based on current market trends, analysis of portfolio behavior and for launch of new products.

• Maintained daily dialogue with the card operations unit to make parameter changes in cards system, oversee customer communication issues, launch new projects and oversee the fulfillment of existing projects and run UATs for completed projects.

• Conducted weekly meetings with call center and all remote banking channels to understand customer feedback, monitor trends in problem types, review the cost of service support to the cards business and monitor the shift from manned to unmanned support thereby reducing cost to business significantly.

• Liaised with the advertising agency, printers and public relations agency for all credit card communication including above the line and below the line communication.

• Supported other business units in partnership management, telemarketing setup and support, product design and development and brain storming on new products and services.