An interesting article about employer branding that not only speaks to the importance of creating the employer brand promise but also acknowledges the importance of delivering on the employment promise. Building your employer brand promise, but not delivering simply creates employment costs in turnover, productivity and so on. How your employees perceive you, plays an important role in how your employer brand is perceived by the public. Questions to consider in assessing your internal employer brand perception include:
- How do your employees describe what it is like to work for your company to others?
- How often they will recommend you as employer of choice?
- What do they say about your products and services?
The successful companies have already discovered, their best ambassadors and recruiters are their employees.