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Help Wanted – Apply with Blog

Resumes can tell a hiring manager much about your employment qualifications, work experience and so on. Unfortunately, it does not easily portray key job attributes like passion, confidence, patience and so on which are essential to job success.

Recently, I read an interesting employment article the use of blogs in recruitment and staffing. It cites examples of how companies use blogs to attract talent and also suggests employers should consider an applicant’s blog in the hiring decision.

When I first considered the suggestion of reviewing an applicant’s blog as part of the hiring process, there were some concerns. The conventional HR concerns are consistency. That is, what if the other applicants did not have a blog? Then how would that process be fair, defensible and consistent? Also, there is no proof that there is a correlation between the quality of a blog and job performance. That is, in any employee population, there are star performers who do not blog and there under performers who do have a blog. If we put aside all the practical and legal employment concerns, there is some merit to this suggestion.

If we see an applicant’s blog like a work sample, then maybe we might have a different perspective. If an applicant has a career related blog, then the frequency and intensity of this blog can indicate a candidate’s passion, or at least passion about a specific subject. The blog content can also represent the quality of their thoughts can indicate their subject matter knowledge and expertise. Is the applicant a thought leader? Are they current in their field? Also, if written communication is an essential job requirement, blogs can demonstrate an author’s ability to communicate ideas and so forth.

According to Technorati, who tracks over 70 million weblogs, “we’re seeing about 120,000 new weblogs being created worldwide each day. That’s about 1.4 blogs created every second of every day.” The site estimates that there are 1.5 million postings every day.

Currently, the use of blogs is not yet standard practice in staffing and recruitment. But with the growing popularity of this media, perhaps one day soon it might be common practice to see applicant’s blog address on their resume right next to their name and contact info.

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